As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
The exclusive Lubera...Read more
Learn more about Lubera Edibles’ range of wild fruit young plants.
By definition, wild fruit is fruit that has been only minimally cultivated. However, since the transition to cultivated fruit is quite smooth, an exact separation is often not possible at all. Wild fruits are often pure processing fruits. But not all of them. There are also fruits that are very suitable for eating fresh.
In addition, the plants are not only valuable for harvesting. The wild fruit plants also have a high ecological...Read more
With the founding of our young plant distribution company Lubera Edibles GmbH, we have not only aligned our marketing concept and our online presence with that of our sister company Lubera, we have also taken over key elements from the former distribution company. One of these key elements was, is and remains the availability list. Previously only updated from time to time and delivered upon customer request, the newly revised availability list with a similar layout is now always accessible on...Read more
As the new company name, Lubera Edibles®, already suggests, we are expanding our range of young plants from classic soft fruits, such as raspberries, blackberries or blueberries, to anything that can be consumed in any way. This includes edible fruits like kiwis, apples and pears. Or edible roots such as horseradish, Jerusalem artichoke or potato. But also edible leaves, petioles, flowers such as sea kale, tea or rhubarb. We would like to introduce our most important groups of crops in the...Read more
This video explains all about the young berry plant range from 'Lubera Edibles. These include: blackberries, strawberries, raspberries, kiwis and gooseberries. 'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible varieties at Lubera which are then coordinated with the product development and in-vitro...Read more
Thanks to the breeding programme of our sister company Lubera®, we have the widest possible selection of novelties that are available in the area of berry young plants every year. Here it is up to us to decide which varieties will really make it on to the market.
Breeding raspberries at Lubera®
A major focus of breeding berries is the breeding of new raspberry varieties. This is done in-house at our sister company Lubera® or in cooperation with the breeding institute East Malling (UK). This gives us...Read more