Along with the introduction of the vegetable young plant group "EverVeg®", we have also expanded our assortment of artichoke young plants. Besides the well-known green artichokes, we are happy to now be able to offer you artichoke young plants of varieties that form reddish flower heads. With our new artichoke young plants assortment, we are making our contribution to distribute this delicious Mediterranean vegetable further in Central Europe and at the same time delighting...Read more
The artichoke (Cynara cardunculus subsp. scolymus; syn.: Cynara scolymus) is a popular vegetable, especially in Mediterranean countries. And it is not only the Francophiles and Italophiles among us who regularly eat this special vegetable. In our region, it is usually on the menu as a pizza topping. But the artichoke is much more. Not only for culinary reasons but also due to its gardening possibilities, the artichoke belongs in the home garden. Even when it is not harvested, this plant species...Read more
We use the term "EverVeg®" to describe a wide range of different vegetable plants, all of which share the same characteristics: edible parts of the plant, perenniality and the ease of growing them in home gardens. Here we present this group of vegetables as a whole; we show the importance of Ever Veg® in the overall assortment and present the consumer trends that favour EverVeg®.
EverVeg® – in the past and in the future
But what exactly are EverVeg®? As a rule, they are – mostly – old...Read more
As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
The exclusive Lubera...Read more
Tomatoes and aubergine young plants from Lubera Edibles®. We can already see the incredulous amazement in the eyes of many of our customers. And that's why we start early enough to explain what we do at Lubera Edibles vegetable-wise. Because one thing is certain: plant producers as well as young plant producers will have to position themselves more broadly and pragmatically in the future in order to resist the distortions of the market.
Young plants of vegetables at Lubera Edibles
In addition to...Read more
With the founding of our young plant distribution company Lubera Edibles GmbH, we have not only aligned our marketing concept and our online presence with that of our sister company Lubera, we have also taken over key elements from the former distribution company. One of these key elements was, is and remains the availability list. Previously only updated from time to time and delivered upon customer request, the newly revised availability list with a similar layout is now always accessible on...Read more
As the new company name, Lubera Edibles®, already suggests, we are expanding our range of young plants from classic soft fruits, such as raspberries, blackberries or blueberries, to anything that can be consumed in any way. This includes edible fruits like kiwis, apples and pears. Or edible roots such as horseradish, Jerusalem artichoke or potato. But also edible leaves, petioles, flowers such as sea kale, tea or rhubarb. We would like to introduce our most important groups of crops in the...Read more
In this video Markus Kobelt MD of 'Lubera' and Frederik (Product Development), discuss all about the vegetable young plants available in the Lubera Edibles range. These include: rhubarb, artichoke, horseradish, sweet potato and jerusalem artichoke.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible...Read more
In this video Markus Kobelt MD of 'Lubera' who together with Rupert Mayer MD of 'Mayer', is the founder of the young plant producers of the brand new 'Lubera Edibles', explains all about vegetable breeding, using potatoes as an example.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible varieties at...Read more
As the new name 'Lubera Edibles' already suggests, we look beyond the borders of fruit and berry plants and also aim at other innovative ranges in the field of edible plants. The focus is on vegetable young plants in particular. With the vegetable young plants, we started by propagating rhubarb, so it is not surprising that our range is the broadest in this category. But it should not stay that way. In this article I report about the current assortment and give hints where Lubera Edibles is...Read more