Are edible plants trendy? Of course, we as young plant producers in this sector are tempted to answer this question with a loud YES right from the start. Nevertheless, it is worthwhile to examine the question in a little more detail and more closely. This is the only way to better recognise and use the forces that affect our small plant sub-sector.
Convenience: fruit and vegetables can be bought in the supermarket
First of all, we have to realise that fruit, berry and vegetable plants in and from...Read more
As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
The exclusive Lubera...Read more
We are often asked where the dwarf growth properties of Lowberries®, but also of Maloni® and Pironi®, our compact growing, bushy pear and apple trees, come from. How do breeders get such properties, how do they recognise and develop them?
The breeder "coincidence" also plays and played a crucial role here. In one of our first apple crosses (Resi x Delbard Jubilé) I noticed already in the seedling stage that there was an exceptionally high number of "genetic...Read more
What, another new variety? We often hear such and similar remarks. And they are not completely unfounded. We are currently propagating no less than 70 varieties of raspberry. However, the (too) large number is rather due to the fact that we do not succeed in simply abandoning old varieties, as there is still a stable demand for them. This observation also suggests that we should take a closer look at the subject of “new varieties”.
What speaks against new varieties?
Of course, there are countless...Read more
With Lubera® and Lubera® Edibles we are asked again and again, why we would have our own elaborate breeding programmes when there are so many fruit and berry breeding programmes worldwide from which one could use. Our short answer is this: because worldwide there are no fruit and berry breeding programmes that are especially geared towards the home garden. Almost the entire breeding efforts of universities, research stations and increasingly also of private breeders are aimed at...Read more
With the founding of our young plant distribution company Lubera Edibles GmbH, we have not only aligned our marketing concept and our online presence with that of our sister company Lubera, we have also taken over key elements from the former distribution company. One of these key elements was, is and remains the availability list. Previously only updated from time to time and delivered upon customer request, the newly revised availability list with a similar layout is now always accessible on...Read more
On 1 January 2019 the time had finally come when the newly founded sales company Lubera Edibles GmbH started its day-to-day operations. Just in time for the upcoming International Plant Fair (IPM) that took place from 22 - 25 January 2019 in Essen, Germany. At our joint booth, together with our sister company Lubera®, we talked to our customers, the trade press and all interested parties about the new cooperation and the associated changes regarding the young plant qualities and the revised...Read more
As the new company name, Lubera Edibles®, already suggests, we are expanding our range of young plants from classic soft fruits, such as raspberries, blackberries or blueberries, to anything that can be consumed in any way. This includes edible fruits like kiwis, apples and pears. Or edible roots such as horseradish, Jerusalem artichoke or potato. But also edible leaves, petioles, flowers such as sea kale, tea or rhubarb. We would like to introduce our most important groups of crops in the...Read more
Fruit trees are now also available in the 'Lubera Edibles' range! From this year these trees will also be available as young plants ... in this video Markus Kobelt explains more about the pear, apple and stone fruit trees which will be being produced for the professional grower.
Markus Kobelt MD of 'Lubera' and Rupert Mayer MD of 'Mayer', together, make up the young plant producers of the brand new 'Lubera Edibles'.
'Lubera Edibles' is the young plant division of Lubera, it provides a large...Read more
In addition to the young plants from the classic berry fruit, we are able to offer fruit tree young plants for the first time starting in the spring of 2019. At the start, our assortment only contained pome fruit. All varieties offered by us come from the innovative breeding lines of our sister company Lubera®. These varieties have been specially bred and selected for the demands in the home garden. They are characterised by a very good flavour, superior health and partly by an extremely compact...Read more