Lubera Edibles is the clear European market leader for soft fruit young plants for the home garden market. We and our parent company Robert Mayer have achieved this position by combining access to high-quality varieties and assortments with a standardised, easy-to-use and well-plannable young plant. We are now systematically striving to do exactly the same with strawberries: thanks to our young plants and varieties, the production of strawberry plants should become simpler and easier to plan...Read more
Knowing the real demand of the consumer is the Holy Grail of the production, trade and sale. With regard to our topic, the demand for strawberry plants, everyone wants to know what the consumer and home gardener really wants and will buy: we at Lubera Edibles, our customers, the plant producers and, of course, the retail trade, from food retailers to DIY stores and garden centres.
Of course the real demand of the home gardener is difficult to determine: if you asked him or her, you would never be...Read more
Today, strawberry young plants are offered on the market in a wide variety of forms. Strawberry plants mostly came and come from special strawberry farms, which mainly supply commercial fruit growers. Through our young strawberry plants we also want to enable pot plant production companies, perennial nurseries and tree nurseries to produce their own strawberry plants. In addition, we offer an innovative and exclusive strawberry assortment that has been specially bred for the demands of the home...Read more
When we offer an entire new assortment of strawberry plants, actually of strawberry young plants, we are pursuing two goals. First, we want to offer a strawberry plant assortment that has been bred specifically for the requirements of the home garden, and not simply use bad and quite industrial varieties from professional fruit production that have been bred for producing high input crops wanted by strawberry producers. Secondly, thanks to our very easy-to-use young plant qualities, we would...Read more
In order to be able to produce a large amount of qualitatively uniform young rhubarb plants in a short period of time regardless of weather conditions, the plants are micropropagated under controlled laboratory conditions in a sterile environment. Controlled laboratory conditions refer to abiotic factors such as light intensity, light quality, day length, temperature and humidity. Micropropagation is suitable for the mass production of genetically identical pathogen-free plants from selected...Read more
For optimum raspberry plant production and therefore also for a high-quality end product, it is of course not only the young plants, the right time and the ideal height when pruning raspberries that are responsible... The decisive factors are substrate and fertilisation.
It depends on the right substrate
The substrate used in the raspberry plant production has a not to be underestimated influence on the later plant quality. When it comes to the substrate, it does not necessarily depend on which...Read more
The questions pertaining to raspberry pruning are some of the most popular enquiries from hobby gardeners. When do I have to prune my raspberries? Which shoots have to go, which must stay? And what do I have to do with the autumn raspberries?
Interestingly, the question about when to correctly prune raspberries is crucial before, namely during the production of sales plants. If single shoots are okay for a small plant with a pot size of up to 1 L or a diameter of 12 cm, then larger pots with a...Read more
Actually, we know that in the plant production industry we – at first glance – produce plants, but we actually sell experiences. Only a few people actually buy plants for their own sake, but rather to experience something with them: more peace, privacy, harvest possibilities, beauty, idyll and much more.
Of course, this also applies to rhubarb plants. The decisive experience here is the almost unbelievable moment, when out of nowhere, out of the hidden rhizome, the large buds suddenly break open...Read more
Is there still an active or bigger rhubarb breeding programme in Europe? Do you know one? We at Lubera took on this wrongly neglected vegetable/fruit species a few years ago. In a first step, we tested a number of varieties and then finally produced crosses that are now being tested and selected.
Rhubarb varieties – genetically very similar
Not so long ago, at least in horticultural plant production, rhubarb was rhubarb, and at most there were green-stalked and red-stalked rhubarb. In recent...Read more
Blackberry varieties are among the most important young plant crops. With our growing assortment, which meanwhile includes more than 20 different varieties, it is easy to lose track of them. This article is intended to introduce you to our wide range of blackberry varieties and to structure them for a better overview.
Thornless blackberry varieties – and the questions about aroma
The majority of varieties in our assortment are thornless varieties. The old but persistent prejudices that thornless...Read more