Dear Customers and Business Partners
Dear Sir or Madam
Spring has arrived – this week the temperatures have already risen above 15°C, but there is only one dominating topic in the media coverage. But we do NOT want to join these negative reports because despite all governmental restrictions, the garden centres, the DIY stores with their garden departments and many other retailers are still open and the sale of plants continues. The garden year has only just begun.
Nevertheless, we too have taken...Read more
Peanuts: everybody knows them and (almost) everybody has eaten them. What's new is that you can now grow your own peanuts, whether planted directly in your garden or in a container on a balcony or terrace. For this purpose, our sister company Lubera in Switzerland tested South American local breeds in comparison to common cultivars from the United States. The aim was to find a varied assortment of peanuts which are particularly suitable for our changing climate. The following varieties have...Read more
As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
The exclusive Lubera...Read more
Christmas comes but once a year. The same applies to awards, of course: for example, our sister company LUBERA quite surprisingly won the award for the best innovation in the Bedding & Balcony Plant category at the last IPM, the world's leading trade fair in horticulture and thus also for plants in Essen, Germany.
Peanuts – A rosy future
Picture: Award ceremony at the IPM 2020, the prize was received by Markus Kobelt and Rupert Mayer.
The expression “just peanuts” – usually meant...Read more
Peanuts are a commodity: one eats them thoughtlessly in front of the television or while sitting on a barstool, hardly ever thinking about the plant or how to grow it. They are the epitome of industrial food. But peanuts, in particular the Lubera varieties, which can now be grown in northern regions, have a lot to offer: tasty nuts, which are actually beans, different seed coat colours ranging from white, pink and red to striped and black. In addition, there is also diversity in the growth...Read more
In Goethe's Faust, the character Margarete, called Gretchen, poses the main character Faust a crucial question: "Now say, where do you stand on religion? You are a dear good man, yet I believe you don’t think much of it?" According to our theme, the crucial question would be this: "Now say, where to you stand on genetic engineering? You are a dear good man, yet I believe you don’t think much of it?"
Genetic engineering as religion
At first sight, it sounds a bit strange when we replace religion...Read more
We are often asked where the dwarf growth properties of Lowberries®, but also of Maloni® and Pironi®, our compact growing, bushy pear and apple trees, come from. How do breeders get such properties, how do they recognise and develop them?
The breeder "coincidence" also plays and played a crucial role here. In one of our first apple crosses (Resi x Delbard Jubilé) I noticed already in the seedling stage that there was an exceptionally high number of "genetic...Read more
We are pleased to once again be able to offer you many exciting novelties in the area of our shrub berry young plants for the upcoming 2020 spring season. A lot has happened especially with the Ribes, i.e. the gooseberry and currant young plants. Here we have been able to considerably expand our assortment with varieties from the innovative Lubera breeding programme. On the one hand, our sister company is one of the few companies in the world still engaged in the breeding of gooseberries and on...Read more
A few months ago, by analysing the strawberry sales figures of our sister company Lubera, we tried to give some indications of a standard distribution of strawberry types (white flowering, red flowering, June bearing and everbearing, etc.). We are testing the same again with raspberries and blackberries in order to give you an overview of the demand. The corresponding figures can then serve as a reference point for your own assortment planning, as they are based on real sales figures. Of course...Read more
Tomatoes and aubergine young plants from Lubera Edibles®. We can already see the incredulous amazement in the eyes of many of our customers. And that's why we start early enough to explain what we do at Lubera Edibles vegetable-wise. Because one thing is certain: plant producers as well as young plant producers will have to position themselves more broadly and pragmatically in the future in order to resist the distortions of the market.
Young plants of vegetables at Lubera Edibles
In addition to...Read more