News
Root power – a look into the future of rhubarb
Looking into the future can be little more than looking into a crystal ball. What helps is to look back: rhubarb has a great past and history. There is a lot of future to be expected...not all rhubarb is the same – and a look at our candidate varieties from the Lubera® breeding programme shows what diversity even simple rhubarb is capable of.
The history of rhubarb root
The Arabs brought the Chinese root, the root of the barbarians (Rheum barbarum, as the Latin name literally translates) to...
Read moreFAQ Raspberries
One of the previous articles dealt, among other things, with the number of complaints about raspberry plants. What if the end consumer, i.e. the home gardener, comes to your company to complain about raspberry plants that did not grow well? We have compiled the most important questions and answers on the subject of raspberry plants for you. These are not so much cultivation tips for the production and cultivation of raspberry plants, but rather tips and tricks for the end consumer, which you are...
Read moreThe production of raspberries in sets
The past years have already indicated it and this year's “Corona spring” has confirmed it: the demand for 'edibles' – plants with edible parts – continues. Especially in this special year, there were phases in which the hunger for edible plants could hardly be satisfied, or in some cases not at all. Raspberries were particularly affected by these supply shortages, as they were hardly available, especially at the end of spring/beginning of summer. How could one...
Read moreCorona and the consequences. Five preliminary lessons and one open question
To anticipate: as we all know, Corona is not over. Sudden mass outbreaks here and there, the situation in the United States, and also the threat of tracing, which can suddenly also affect my company if an employee becomes infected. All this will probably continue to haunt us into next year. Nevertheless, we can draw initial conclusions from the lockdown and the reaction of our market partners, consumers and retailers – especially about our category, edible plants.
Lesson 1: The thirst for plants...
Read moreComplaint rates and sales opportunities for raspberry plants
Every producer of raspberry plants knows this: there are complaints from end consumers and, based on these, also from retail outlets. Raspberries are among the plants for which a certain rate of complaints can be expected, even if one has completely fulfilled one's task as a young plant producer and of course as a plant producer. What is behind this phenomenon? When is the main complaint made, and could this not also be used as a sales argument? We have analysed and evaluated the complaints...
Read moreTrends and Edible Plants
Are edible plants trendy? Of course, we as young plant producers in this sector are tempted to answer this question with a loud YES right from the start. Nevertheless, it is worthwhile to examine the question in a little more detail and more closely. This is the only way to better recognise and use the forces that affect our small plant sub-sector.
Convenience: fruit and vegetables can be bought in the supermarket
First of all, we have to realise that fruit, berry and vegetable plants in and from...
Read moreSpring Update 2.0
Dear customers and interested parties,
I hope you and your loved ones are doing well. And I hope it stays that way.
You may have already been tempted to ask the question of what's going on out there? Your home is the same, as mine is also the same; only that most of the time all of my family members are there, which is usually the exception. And in our company, not everyone is there, at least not at the same time. This is only to minimise the risk, in case we have a quarantine case among the...
Read moreLeftover plants from the production – what do I do with them?
In particular in these special days, when the trade and sale of plants in Germany and Europe is subject to considerable restrictions, some plant producers will probably be worried whether their already produced and ready-for-sale plant stocks can be delivered completely and if so, at what time this will happen. However, apart from the current crisis, it can always happen that plant stocks cannot be completely cleared. As gardeners, we are still very dependent on the weather, despite an...
Read moreThe beginning of ornamental raspberries – salmonberry young plants at Lubera Edibles
The salmonberry, botanically Rubus spectabilis, is a species originating from western North America with strikingly large and bright pink flowers. With its very special show of flowers and the edible raspberry-like fruits, the salmonberry offers real added value in any garden. That is why we have decided to include the following varieties in our range.
Raspberries with added value – salmonberry young plants
The natural distribution area of salmonberries is the Pacific coast of North America. Here...
Read moreSpring Update
Dear Customers and Business Partners
Dear Sir or Madam
Spring has arrived – this week the temperatures have already risen above 15°C, but there is only one dominating topic in the media coverage. But we do NOT want to join these negative reports because despite all governmental restrictions, the garden centres, the DIY stores with their garden departments and many other retailers are still open and the sale of plants continues. The garden year has only just begun.
Nevertheless, we too have taken...
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