As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
The exclusive Lubera...Read more
Lubera Edibles is the clear European market leader for soft fruit young plants for the home garden market. We and our parent company Robert Mayer have achieved this position by combining access to high-quality varieties and assortments with a standardised, easy-to-use and well-plannable young plant. We are now systematically striving to do exactly the same with strawberries: thanks to our young plants and varieties, the production of strawberry plants should become simpler and easier to plan...Read more
Knowing the real demand of the consumer is the Holy Grail of the production, trade and sale. With regard to our topic, the demand for strawberry plants, everyone wants to know what the consumer and home gardener really wants and will buy: we at Lubera Edibles, our customers, the plant producers and, of course, the retail trade, from food retailers to DIY stores and garden centres.
Of course the real demand of the home gardener is difficult to determine: if you asked him or her, you would never be...Read more
Today, strawberry young plants are offered on the market in a wide variety of forms. Strawberry plants mostly came and come from special strawberry farms, which mainly supply commercial fruit growers. Through our young strawberry plants we also want to enable pot plant production companies, perennial nurseries and tree nurseries to produce their own strawberry plants. In addition, we offer an innovative and exclusive strawberry assortment that has been specially bred for the demands of the home...Read more
When we offer an entire new assortment of strawberry plants, actually of strawberry young plants, we are pursuing two goals. First, we want to offer a strawberry plant assortment that has been bred specifically for the requirements of the home garden, and not simply use bad and quite industrial varieties from professional fruit production that have been bred for producing high input crops wanted by strawberry producers. Secondly, thanks to our very easy-to-use young plant qualities, we would...Read more
What will soon be coming out of the Lubera breeding programme? Here is a small preview of future delicacies (available starting in spring 2020)
The good thing about a joint Lubera® and Lubera Edibles® trade fair appearance is that we have the opportunity to present the current status of the product range with the appropriate young plant qualities and at the same time we can take a look at what is in the breeding pipeline in the near future, and under certain circumstances, our range will be extended.
At this year's IPM, our sister company again presented some interesting novelties. For some of these new plants, we are already certain that...Read more
With Lubera® and Lubera® Edibles we are asked again and again, why we would have our own elaborate breeding programmes when there are so many fruit and berry breeding programmes worldwide from which one could use. Our short answer is this: because worldwide there are no fruit and berry breeding programmes that are especially geared towards the home garden. Almost the entire breeding efforts of universities, research stations and increasingly also of private breeders are aimed at...Read more
With the founding of our young plant distribution company Lubera Edibles GmbH, we have not only aligned our marketing concept and our online presence with that of our sister company Lubera, we have also taken over key elements from the former distribution company. One of these key elements was, is and remains the availability list. Previously only updated from time to time and delivered upon customer request, the newly revised availability list with a similar layout is now always accessible on...Read more
On 1 January 2019 the time had finally come when the newly founded sales company Lubera Edibles GmbH started its day-to-day operations. Just in time for the upcoming International Plant Fair (IPM) that took place from 22 - 25 January 2019 in Essen, Germany. At our joint booth, together with our sister company Lubera®, we talked to our customers, the trade press and all interested parties about the new cooperation and the associated changes regarding the young plant qualities and the revised...Read more
As the new company name, Lubera Edibles®, already suggests, we are expanding our range of young plants from classic soft fruits, such as raspberries, blackberries or blueberries, to anything that can be consumed in any way. This includes edible fruits like kiwis, apples and pears. Or edible roots such as horseradish, Jerusalem artichoke or potato. But also edible leaves, petioles, flowers such as sea kale, tea or rhubarb. We would like to introduce our most important groups of crops in the...Read more