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Lubera Chef®: The berry concept with substance, taste and aroma

Lubera Chef®: The berry concept with substance, taste and aroma

The Lubera Chef® berry concept is being expanded: Autumn Chef® and Summer Chef® are getting a gourmet colleague in the form of the Twotimer Chef® variety, a double-bearing raspberry. And last but not least, the range is being expanded with a new blackberry variety, the super-sweet, large-fruited classic blackberry Blackstars Chef® – with a very long harvesting period.

Gamechanger® - Making blackberry cultivation easy

Gamechanger® - Making blackberry cultivation easy

Looking at the plants sold in the home gardening market, blackberries account for only about 15–20% of total Rubus sales. There are many reasons for this. The dominance of raspberries can also be explained by the simplification of cultivation due to the emergence of autumn raspberries. It is precisely this event, this Gamechanger®, that we are preparing for in 2027 with a new blackberry family.

The vegetable breeding of Lubera

The vegetable breeding of Lubera

In addition to fruit and berries, we are expanding our vegetable range to become the third pillar of the Lubera Edibles young plant programme. This step is only logical: if our love for young plants literally goes through the stomach, then vegetables are naturally part of that. In addition, interest in growing your own high-quality vegetables in the garden or on the balcony is growing steadily – and this is exactly where our breeding work comes in.

Howunder® - Sambucus canadensis as a garden elderberry

Howunder® - Sambucus canadensis as a garden elderberry

In addition to the black elderberry (Sambucus nigra), other species have great horticultural potential. Apart from the different native elderberry species used as wild and bird food trees, there is also the Canadian elderberry – sometimes also known as the American elderberry. In this article, we would like to show how the Howunder® – what we call the Canadian elderberry – can enrich any assortment and any garden.

Plants and demographic change – edible plants as a connecting link to the younger generation

Plants and demographic change – edible plants as a connecting link to the younger generation

In the plant industry, we like to lean back comfortably and contentedly when we hear about demographic change. After all, it can't harm us...Older people are increasingly or at least steadily buying plants...but is this prejudice really true?