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Schwarze Johannisbeere Cassissima® 'Little Black Giant®'-Jungpflanzen

Schwarze Johannisbeere Cassissima® 'Little Black Giant®'-Jungpflanzen Ribes nigrum Cassissima® 'Little Black Giant®' - kleine Pflanze aber gang große Früchte
Allackerbeere 'Marika'-Jungpflanzen

Allackerbeere 'Marika'-Jungpflanzen Rubus arcticus 'Marika' - die arktische Verwandte der Himbeere
Tarya

Allackerbeere 'Tarja'-Jungpflanzen Rubus arcticus 'Tarja' - Arktische Himbeere als staudenartiger Bodendecker
purple 1

Himbeere Primeberry® 'Purple Love'-Jungpflanzen Rubus idaeus Primeberry® 'Purple Love' - die erste dornenlose Herbsthimbeere mit purpurnen Früchten
Raspberry Primeberry® 'Autumn Fleshy®' young plants

Raspberry Primeberry® 'Autumn Fleshy®' young plants Rubus idaeus 'Autumn Fleshy®' – bigger is always possible, the new Magnum Raspberry
nova

Gartenholunder Howunder® 'Nova'-Jungpflanzen Sambucus canadensis Howunder® 'Nova' - Der Gartenholunder mit dem milden Geschmack
Garden elder Howunder® 'Ranch' - young plants

Canadian elderberry 'Ranch' - young plants Sambucus canadensis 'Ranch' - compact and floriferous
Gartenholunder Howunder® 'York'-Jungpflanzen

Gartenholunder Howunder® 'York'-Jungpflanzen Sambucus canadensis Howunder® 'York' - Der Gartenholunder mit der späten und langen Ernte
Saskatoon berry 'Saskadwarf®' young plants

Saskatoonberry 'Saskadwarf®' young plants Amelanchier alnifolia 'Saskadwarf®' - the most compact Saskatoon berry
Tuber Ziest

Ewiges Gemüse® 'Knollenziest'-Jungpflanzen Stachy affanis Ewiges Gemüse® 'Knollenziest' - winterhart & nahrhaft
licorice

Ewiges Gemüse® 'Süßholz'-Jungpflanzen Glycyrrhiza glabra Ewiges Gemüse® 'Süßholz' - ein Traum aus Lakritz
Flower rhubarb Bloombarber® 'Blitzstart®' young plants

Flower rhubarb Bloombarber® 'Blitzstart®' young plants Rheum rhabarbarum Bloombarber® 'Blitzstart®' - our compact flowering rhubarb
Open-field tomato OpenSky® 'Climbing Tom®' young plants

Open-field tomato OpenSky® 'Climbing Tom®' young plants Solanum lycopersicum OpenSky® Climbing Tom® - our resistant and strong-growing "climbing" tomato
Outdoor tomato OpenSky® 'Schlingel Max®' young plants

Outdoor tomato OpenSky® 'Schlingel Max®' young plants Solanum lycopersicum OpenSky® Schlingel Max® - the compact bush tomato with the best taste
Open-field tomato OpenSky® 'Schlingel Moritz®' young plants

Outdoor tomato OpenSky® 'Schlingel Moritz®' young plants Solanum lycopersicum OpenSky® Schlingel Moritz® - the simple bush tomato
Blueberry Lowberry® Hello AGAIN® young plants

Blueberry Lowberry® Hello AGAIN® young plants Vaccinium x angustifolium Lowberry® 'Hello AGAIN®' - Two harvests in one year from the same plant
Minipfirsich Peachly® 'Red'-Jungpflanzen

Minipfirsich Peachly® 'Red'-Jungpflanzen Prunus persica Peachly® 'Red' - der Minipfirsich mit dem dunkelrotem Laub
Minipfirsich Peachly® 'Yellow'-Jungpflanzen

Minipfirsich Peachly® 'Yellow'-Jungpflanzen Prunus persica Peachly® 'Yellow' - der Minipfirsich mit den gelbfleischigen Früchten
Minipfirsich Peachly®' White'-Jungpflanzen

Minipfirsich Peachly®' White'-Jungpflanzen Prunus persica Peachly® 'White' - der Minipfirsich mit den weißfleischigen Früchten
Robustikose® 'Campanere'-Jungpflanzen

Robustikose® 'Campanere'-Jungpflanzen Prunus x dasycarpa Robustikose® 'Campanere' - die dunkle Robustikose® mit der späten Reifezeit
Robustikose® 'Vesuviana Rossa'-Jungpflanzen

Robustikose® 'Vesuviana Rossa'-Jungpflanzen Prunus x dasycarpa Robustikose® 'Vesuviana Rossa' - die rote Robustikose® mit dem besonderen Geschmack
Robustikose® Promessa di Giugno

Robustikose® 'Promessa di Giugno'-Jungpflanzen Prunus x dasycarpa Robustikose® 'Promessa di Giugno' - die frühreifende Robustikose®

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IPM 2025 – Long live the superlatives!

We live in times of superlatives. The highest average temperatures ever measured, the highest energy prices, the highest population in Germany and Switzerland, the list goes on. Of course, the IPM doesn't want to be left behind and is reporting – once again – more visitors.

What is our impression as exhibitors? Have we achieved our goals? Did we have enough visitors at our stand? In short, the question is whether there will be a Lubera stand again at the IPM 2026.

Arctic raspberry (Rubus arcticus) – the ground cover with edible fruits

Arctic raspberries have been enriching our fruit-bearing range since 2025. However, this is not only about the fruit; the Arctic raspberry, or Rubus arcticus as it is known botanically, has other benefits as well. Over the years, the low-growing plants form a low carpet and the pink flowers radiate from afar. With the Arctic raspberries, we now have a new group of varieties with completely different uses than the usual representatives of the genus: Rubus – the raspberries and blackberries.

What we do: the latest on propagation

Perhaps you also wonder from time to time what exactly the people at Lubera Edibles do every day. Do they do anything with in vitro propagation? But do they also sow seeds, take cuttings and wood cuttings? The short answer is yes, but...

In vitro propagation is still the main tool for propagating high-quality young plants. Why and what exactly we do will be explained below.

Howunder® - Sambucus canadensis as a garden elderberry

In addition to the black elderberry (Sambucus nigra), other species have great horticultural potential. Apart from the different native elderberry species used as wild and bird food trees, there is also the Canadian elderberry – sometimes also known as the American elderberry. In this article, we would like to show how the Howunder® – what we call the Canadian elderberry – can enrich any assortment and any garden.

Cassissima® blackcurrants as plant of the year 2026

Lubera and Lubera Edibles are making 2026 the year of blackcurrants, more precisely the year of our Cassissima® new varieties. For this purpose, the Cassissima® varieties from Lubera® will be specially promoted and highlighted in the consumer market and also BtoB (Taspo, Gabot) in 2026. What are the main reasons for this step, for the promotion of such Cinderella fruits? And is there even a market for them? How important are blackcurrants in the berry plant market and what are the...

Lubera® Brand Plants

Lubera® breeds a wide range of edible plants, from almost all types of soft fruit to fruit trees and fruiting vegetables. Lubera Edibles® then propagates and sells the young plants of these varieties to plant producers all over Europe. These plant producers integrate these varieties into their assortments and concepts. However, we are repeatedly asked at trade fairs and also online where consumers can buy Lubera brand plants (Lubera varieties, with the Lubera brand) in retail stores or...

Fruit tree young plants from Lubera Edibles - The new Treelings®

We can offer a few fruit tree species, such as cherries, as ungrafted young plants. But for most fruit trees this is still not possible or leads to a juvenile and infertile phase of the young trees that is too long. However, which young plants are available to producers of container plant products who wish to grow fruit trees in pots? And what should this fruit tree young plant product look like so that it is easy to process and allows a relatively short production period?

The new market for premium vegetable plants

Lubera.com, the online store of our sister company, has been selling premium vegetable plants for several years. These are grown in 1.3-litre square pots, packaged with care and then reliably shipped to customers. The price for most plants is currently around EUR 5.50, with a price increase of 10% planned for 2025. But how big is this market? What are Lubera's experiences in general? We are not initially discussing which companies could produce these young plants and where they are sold, we...

How do I put together my berry assortment?

Hopefully they are on holiday. Or even better, enjoy the fact that everyone else is on holiday. But once again, every plant producer is wondering which berry plants, varieties and assortments to choose for next spring. Because soon the young plants will have to be ordered. At Lubera Edibles, too, young plant production is controlled according to the order history and incoming orders. Later in winter or spring, you then have to take what is still available.

Breeding progress in one picture

What are the benefits of new varieties? What is the difference between the new varieties? Is it worth cultivating new raspberry varieties? These are the questions we often hear. But instead of talking until we are blue in the face, we'll simply show you a picture:

Picture: ‘Heritage’ (1969) vs. ‘Grand Heritage’ (2024)

Where will the Passiflora range be in five years

Winter hardy passion fruit is a novelty on the market for edible fruit plants. Thanks to Lubera's own breeding programme, Lubera Edibles is definitely a pioneer in this field.

The passion fruit range at Lubera Edibles currently consists of two varieties: Cooltropics® Eia Popeia® and Cooltropics® Snowstar®. There is strong demand for both varieties and the Snowstar® variety was awarded the gold medal for Best New Plant at the French Innovert competition in spring 2024. However...

The advantage of late potting

Even if the actual potting phase/season for soft fruit is already over in early summer, there is still the possibility of increasing the production again in the second half of the summer and filling production gaps in the event of unforeseen demand, a good market situation during the summer and good sales in late summer. Our young plant delivery window in the second half of August makes this possible. Now that the sometimes-extreme midsummer weather conditions have been overcome, it makes sense...

Camellia sinensis Fresh-T®: the new tea plant varieties from Lubera Edibles

Lubera Edibles now offers three different tea plant varieties (Camellia sinensis) as young plants. Can tea be cultivated and produced in Central Europe? What conditions need to be considered? How hardy are the new Fresh-T varieties? We try to answer these questions in the following article.

For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

Plants and demographic change – edible plants as a connecting link to the younger generation

In the plant industry, we like to lean back comfortably and contentedly when we hear about demographic change. After all, it can't harm us...Older people are increasingly or at least steadily buying plants...but is this prejudice really true?

Raspberries 2023 – the ranking of varieties, growth types, fruit colours and plant sizes

In the stationary market, the sales figures for the most important soft fruit variety, raspberries, are largely supply-driven: ultimately, what is sold is what buyers purchase and then what is offered at the points of sale. With the online range of our sister company Lubera.com, the situation is largely reversed: we sell what is in demand.

From mid-February until Christmas, a wide range of 36 raspberry varieties is continuously available. According to the sales figures at Lubera.com, we can...

The state of the soft fruit plant market

As a seller you are always in a rather uncomfortable situation. Anything you say can be used against you at any time...and it certainly will be used. By the way, this also applies to sellers of (young) plants...

How is this meant? The spoken and unspoken counter-arguments we always have ready when approached by a salesman: "He's only saying that to sell more..." In any case, with a salesperson one will always relate the truthfulness of his or her remarks to the communicative purpose...

Current breeding projects in Buchs - impressions of a photographer

How can you, I thought. But Markus " Merciless" Kobelt didn't let up: Yes, exactly, to invest 1-2 days with a photo shoot in the hottest August of all times (?) on the current breeding fields in Buchs, that was his latest job to me. Now I do like to take photos. But I prefer slightly overcast skies - of course just so that the photos turn out as good as possible, certainly not because of me... But what did I notice during the photo safari, armed with the camera and with the eyes of...

News from Lubera® breeding - passion flowers, fire beans and co.

Summer is the time to take a well-deserved rest and enjoy your garden. Unfortunately, this is only partly the case for Lubera®. Although we are incredibly happy about everything that grows and thrives, there is a lot of work to do right now. But in the process we have discovered many exciting new things. So come along and catch a glimpse of the exciting breeding news and what you might be lucky enough to grow in your own garden in the next few years.

Lubera Edibles Podcast #17: Lubera Edibles Novelties 2022/2023 - Part II

To include all the novelties in one podcast would have blown up the usual time frame. That's why we decided to do an additional novelty episode. In the first part, we went into our vegetable novelties and the citrus novelties again. In this episode, the second part of the novelties, Markus Kobelt, Co-Founder of Lubera Edibles, presents our blackberry novelties and explains why we also use varieties from other breeding programmes. Frederik Vollert, Product Developer at Lubera Edibles, presents...

Lubera Edibles Podcast #16: Lubera Edibles Novelties 2022/2023 - Part I

Like every year, we have prepared interesting novelties for our young plant customers. Some of these novelties are entire assortment groups that are discussed separately in separate podcasts, including the breeding background and breeding outlook. In this podcast, however, Frederik Vollert, the product developer at Lubera Edibles, and Markus Kobelt, the co-managing director of Lubera Edibles, discuss all the other new products that will be included in the range starting in 2022. Let us surprise...

The Sweetleaf® raspberry – the healthy, green sugar from your own garden

Basically, it almost sounds like a pious Christmas wish from a plant lover: to have a perennial and hardy plant that can be cultivated sustainably both in the garden and in pots, and whose leaves contain an ingredient that gives the leaves an incredible sweetening power. We can fulfil this wish with the Sweetleaf® raspberry – a perennial and hardy, Stevia-like plant that is ideal for a temperate, winter cold climate.

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