Black Currant Young Plants

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Black Currant Young Plants

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For those who come too early...new data on berry demand AFTER spring

For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

The demand for berry plants

The demand for berry plants

Actually, no one really knows the exact demand for berry plants. The market is too small for a statistically analysable survey to be worthwhile. By interpreting the sales figures of our online sister company Lubera.com for this small study, we can gain important insights into the natural demand for berry plants.

The standard berry and its alternatives

The standard berry and its alternatives

The 2 to 3 litre pot, tall and usually square, has become the standard in berry plant production. If you wander through the garden centres in the spring and analyse the offers with a gardener's eye, all you see is always the same: almost the same pot, with a slightly different but always large label, nota bene with as little information as possible. It is a well-known fact that customers cannot read. At least that's what our advertising consultants seem to think. Garden centres are no better. I...

Real-time plant breeding – a breeding tour in April

Real-time plant breeding – a breeding tour in April

Plant breeding in April 2022: at Lubera’s field for plant breeding trials in Buchs, Switzerland in early April. You will look in vain for laboratories and white coats. Practical plant breeding takes place first of all in the field, then in the greenhouse; thirdly via researching and evaluating on the computer and only then perhaps in the laboratory. On a Sunday afternoon (when else?), I set off on a tour of our Lubera breeding field in Buchs. What do I notice? What is the latest news? What...

Why black is the new colour of fruit! All about Cassissima®

Why black is the new colour of fruit! All about Cassissima®

If you take a closer look at the fruit counters of the supermarkets nowadays, you will find blueberries and strawberries all year round, even red currants are now offered throughout most of the year. However, blackcurrants are hardly ever found, if at all, and there is no trace of jostaberries. The latest generations of these black fruits have the opportunity to end their current Cinderella existence and become more than just a niche within a niche...

Lubera Edibles Podcast #08: Gardener’s talk - How to produce red and black currants in containers?

Lubera Edibles Podcast #08: Gardener’s talk - How to produce red and black currants in containers?

In loose succession, we also want to talk about our production in this Gardener's Radio podcast. How exactly are finished plants produced from Lubera Edibles young plants? What are the sizes? What are the problems and what do you have to watch out for? So that we don't get lost in the shuffle, we'll be joined by Robert Maierhofer, the plant and production manager at Lubera, which has two production nurseries in Switzerland and Germany. Nevertheless, we cannot, of course, provide the universal...

Lubera Edibles Podcast #05: Cassissima® und Confi® berries – why black is the new fruit colour...

Lubera Edibles Podcast #05: Cassissima® und Confi® berries – why black is the new fruit colour...

Blueberries everywhere, strawberries all year round and the health values of raspberries and blackberries are the talk of the town. To give just one example: there are significantly more blueberries sold in the home garden market today than currants (all colours and shapes) and gooseberries combined. What happens to the specialties? Do they still belong in the assortment? Can one continue to breed them? Markus Kobelt and Frederik Vollert discuss these questions in this podcast: why black is the...