Primocane Blackberry Young Plants

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Primocane Blackberry Young Plants

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Gamechanger® - Making blackberry cultivation easy

Gamechanger® - Making blackberry cultivation easy

Looking at the plants sold in the home gardening market, blackberries account for only about 15–20% of total Rubus sales. There are many reasons for this. The dominance of raspberries can also be explained by the simplification of cultivation due to the emergence of autumn raspberries. It is precisely this event, this Gamechanger®, that we are preparing for in 2027 with a new blackberry family.

The dominance of raspberries and blackberries in the berry market

The dominance of raspberries and blackberries in the berry market

The dominance of Rubus berries (raspberries and blackberries) in the home gardening market is undisputed, but even greater than one might think. This has many implications for product range planning and marketing. Even though it is a good strategy to develop other types of berries and fruits and promote their sales, there is no way around raspberries and blackberries if we want to increase the overall market share of berry plants in home gardens. The only way to do this is through innovation...

How do I put together my berry assortment?

How do I put together my berry assortment?

Hopefully they are on holiday. Or even better, enjoy the fact that everyone else is on holiday. But once again, every plant producer is wondering which berry plants, varieties and assortments to choose for next spring. Because soon the young plants will have to be ordered. At Lubera Edibles, too, young plant production is controlled according to the order history and incoming orders. Later in winter or spring, you then have to take what is still available.

For those who come too early...new data on berry demand AFTER spring

For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

The standard berry and its alternatives

The standard berry and its alternatives

The 2 to 3 litre pot, tall and usually square, has become the standard in berry plant production. If you wander through the garden centres in the spring and analyse the offers with a gardener's eye, all you see is always the same: almost the same pot, with a slightly different but always large label, nota bene with as little information as possible. It is a well-known fact that customers cannot read. At least that's what our advertising consultants seem to think. Garden centres are no better. I...

Lubera Edibles Podcast #17: Lubera Edibles Novelties 2022/2023 - Part II

Lubera Edibles Podcast #17: Lubera Edibles Novelties 2022/2023 - Part II

To include all the novelties in one podcast would have blown up the usual time frame. That's why we decided to do an additional novelty episode. In the first part, we went into our vegetable novelties and the citrus novelties again. In this episode, the second part of the novelties, Markus Kobelt, Co-Founder of Lubera Edibles, presents our blackberry novelties and explains why we also use varieties from other breeding programmes. Frederik Vollert, Product Developer at Lubera Edibles, presents...

Blackberry varieties – an overview of our range

Blackberry varieties – an overview of our range

Blackberry varieties are among the most important young plant crops. With our growing assortment, which meanwhile includes more than 20 different varieties, it is easy to lose track of them. This article is intended to introduce you to our wide range of blackberry varieties and to structure them for a better overview.