White Currant Young Plants

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White Currant Young Plants

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Cassissima® blackcurrants as plant of the year 2026

Cassissima® blackcurrants as plant of the year 2026

Lubera and Lubera Edibles are making 2026 the year of blackcurrants, more precisely the year of our Cassissima® new varieties. For this purpose, the Cassissima® varieties from Lubera® will be specially promoted and highlighted in the consumer market and also BtoB (Taspo, Gabot) in 2026. What are the main reasons for this step, for the promotion of such Cinderella fruits? And is there even a market for them? How important are blackcurrants in the berry plant market and what are the...

For those who come too early...new data on berry demand AFTER spring

For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

The standard berry and its alternatives

The standard berry and its alternatives

The 2 to 3 litre pot, tall and usually square, has become the standard in berry plant production. If you wander through the garden centres in the spring and analyse the offers with a gardener's eye, all you see is always the same: almost the same pot, with a slightly different but always large label, nota bene with as little information as possible. It is a well-known fact that customers cannot read. At least that's what our advertising consultants seem to think. Garden centres are no better. I...

Real-time plant breeding – a breeding tour in April

Real-time plant breeding – a breeding tour in April

Plant breeding in April 2022: at Lubera’s field for plant breeding trials in Buchs, Switzerland in early April. You will look in vain for laboratories and white coats. Practical plant breeding takes place first of all in the field, then in the greenhouse; thirdly via researching and evaluating on the computer and only then perhaps in the laboratory. On a Sunday afternoon (when else?), I set off on a tour of our Lubera breeding field in Buchs. What do I notice? What is the latest news? What...

Lubera Edibles Podcast #08: Gardener’s talk - How to produce red and black currants in containers?

Lubera Edibles Podcast #08: Gardener’s talk - How to produce red and black currants in containers?

In loose succession, we also want to talk about our production in this Gardener's Radio podcast. How exactly are finished plants produced from Lubera Edibles young plants? What are the sizes? What are the problems and what do you have to watch out for? So that we don't get lost in the shuffle, we'll be joined by Robert Maierhofer, the plant and production manager at Lubera, which has two production nurseries in Switzerland and Germany. Nevertheless, we cannot, of course, provide the universal...