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Why you shouldn't be fooled by the colour of the fruit? - The cassis evaluation 2024

Why you shouldn't be fooled by the colour of the fruit? - The cassis evaluation 2024

This week (calendar week 26) it was that time again, when the blackcurrants – also known as 'cassis' in some regions – were ripe and ready to be evaluated. In addition to raspberries and rhubarb, blackcurrants have been among the crops that have to be assessed every year for several years now. Some readers will be wondering why this is the case. The answer is easy to find. Blackcurrants have much more to offer than the small, sour and tart fruits from grandma's garden...

The advantage of late potting

The advantage of late potting

Even if the actual potting phase/season for soft fruit is already over in early summer, there is still the possibility of increasing the production again in the second half of the summer and filling production gaps in the event of unforeseen demand, a good market situation during the summer and good sales in late summer. Our young plant delivery window in the second half of August makes this possible. Now that the sometimes-extreme midsummer weather conditions have been overcome, it makes sense...

The 6 Lubera theses on the market for edible plants

The 6 Lubera theses on the market for edible plants

As is now standard practice, we present a wide range of studies and analyses of sales figures from the online platform lubera.com, operated by our sister company Lubera, at the major events - the IPM at the beginning of the year and the Lubera Days in the middle of the fruit season. This year, the focus was on analyses of the natural demand for fruit, berry and vegetable plants. This resulted in 6 theses, which we discussed intensively with all interested parties at the recent IPM. 

These theses...

Plants and demographic change – edible plants as a connecting link to the younger generation

Plants and demographic change – edible plants as a connecting link to the younger generation

In the plant industry, we like to lean back comfortably and contentedly when we hear about demographic change. After all, it can't harm us...Older people are increasingly or at least steadily buying plants...but is this prejudice really true?

Vegetable breeding: breeding the outdoor tomato Open Sky Happy Black®

Vegetable breeding: breeding the outdoor tomato Open Sky Happy Black®

Tomatoes are a good example of how breeding vegetable varieties for the garden works. Breeding is actually easy, but it takes a lot of perseverance and above all continuity until you can finally bring a variety onto the market after six to ten years. In the following, I will briefly explain what is involved in our outdoor tomato breeding programme and how we specifically bred the Happy Black® variety.

Sell more and, above all, sell smarter in the face of buying reluctance and price sensitivity

Sell more and, above all, sell smarter in the face of buying reluctance and price sensitivity

In view of the darkening economy, consumers are becoming more price-sensitive. They tend to think twice about whether they really need something or can do without it. This trend is also reflected in the garden and is likely to intensify. Derived from this, however, there are also opportunities that plant producers, together with their customers, can make targeted use of.

As always, we at Lubera Edibles try to profit from the trends visible at Lubera.com; we want to learn from them. The sales at...

The state of the soft fruit plant market

The state of the soft fruit plant market

As a seller you are always in a rather uncomfortable situation. Anything you say can be used against you at any time...and it certainly will be used. By the way, this also applies to sellers of (young) plants...

How is this meant? The spoken and unspoken counter-arguments we always have ready when approached by a salesman: "He's only saying that to sell more..." In any case, with a salesperson one will always relate the truthfulness of his or her remarks to the communicative purpose...

Breeding as a pivotal point in the variety merry-go-round

Breeding as a pivotal point in the variety merry-go-round

In this short interview by Frederik Vollert, Lubera® breeder Raphael Maier talks about the latest developments, focal points and highlights in breeding, which mainly takes place in Buchs in the Swiss Rhine Valley.

Raphael Maier, what are the craziest breeding projects at Lubera® at the moment?

Well, of course I have the feeling that they are all a bit crazy. Probably the hardy passion fruits are already very extreme! Who would think of trying to establish the epitome of tropical fruit in cold...

Current breeding projects in Buchs - impressions of a photographer

Current breeding projects in Buchs - impressions of a photographer

How can you, I thought. But Markus " Merciless" Kobelt didn't let up: Yes, exactly, to invest 1-2 days with a photo shoot in the hottest August of all times (?) on the current breeding fields in Buchs, that was his latest job to me. Now I do like to take photos. But I prefer slightly overcast skies - of course just so that the photos turn out as good as possible, certainly not because of me... But what did I notice during the photo safari, armed with the camera and with the eyes of...

The demand for berry plants

The demand for berry plants

Actually, no one really knows the exact demand for berry plants. The market is too small for a statistically analysable survey to be worthwhile. By interpreting the sales figures of our online sister company Lubera.com for this small study, we can gain important insights into the natural demand for berry plants.

Lubera France - plantez le bonheur!

Lubera France - plantez le bonheur!

As a breeding company for fruit, berries and vegetable plants, Lubera® knows no boundaries. It is in the very own interest of Lubera® and Lubera Edibles that new varieties and interesting cultivars help as many people as possible to become more successful in their gardens. While Lubera Edibles already delivers to all countries in Europe, the sister company Lubera AG has so far only been active in the German-speaking countries with Lubera.com. This is now about to change: Lubera à...