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Yuzu young plants

Yuzu young plants Citrus x junos - the Japanese lemon
Mulberry 'Illinois Everbearing' young plants

Mulberry 'Illinois Everbearing' young plants Morus alba x Morus rubra 'Illinois Everbearing' - mega berries from the tree
Wasabi 'Matsum' young plants

Wasabi Matsum - young plants Eutrema japonica 'Matsum' - the extra hot temptation
Raspberry 'Summer Chef®' young plants

Raspberry 'Summer Chef®' young plants Rubus idaeus 'Summer Chef®' - The late and tasty summer raspberry
Raspberry 'Sweetleaf®' young plants

Raspberry 'Sweetleaf®' young plants Rubus chingii Sugarleaf® 'Innocent' - the hardy sweet leaf alternative to stevia
Strawberry Parfum® 'Ewigi Liebi'® young plants

Everbearing strawberry Parfum® 'Ewigi Liebi'® young plants Fragaria x vescana Parfum® 'Ewigi Liebi'® - the best of all everbearing strawberries
Cranberry 'Stevens' young plants

Cranberry 'Stevens' young plants Vaccinium macrocarpon 'Stevens' - the American cranberry
Blackberry Direttissima® Montblanc'® young plants

Blackberry Direttissima® Montblanc'® young plants Rubus fruticosus Direttissima® 'Montblanc'® – the earliest late
Passion fruit Cooltropics® Snowstar® young plants

Passion fruit Cooltropics® Snowstar® young plants Passiflora incarnata Cooltropics® 'Snowstar®' - the exotic white-flowering passion fruit
Passion fruit Cooltropics® 'Eia Popeia'® young plants

Passion fruit Cooltropics® 'Eia Popeia'® young plants Passiflora incarnata 'Eia Popeia'® - enjoyment after rich flowering
Fig Brown Turkey young plants

Fig 'BrownTurkey' young plants Ficus carica 'Brown Turkey' - the fig with excellent yields
Raspberry Primeberry® 'Autumn First®' young plants

Raspberry Primeberry® 'Autumn First®' young plants Rubus idaeus 'Autmn First®' - the earliest of the classic autumn raspberries
Oca 'Tuberosa' young plants

Oca 'Tuberosa' young plants Oxalis tuberosa 'Tuberosa' - the oca with the largest tubers
Fig Desert King young plants

Fig 'Desert King' young plants 'Ficus carica 'Desert King' - the summer fig
Strawberry Monthly strawberry 'Alexandria' young plants

Monthly strawberry 'Alexandria' young plants Fragaria vesca var. semperflorens 'Alexandria' - the wild strawberry without runners
Strawberry Frutium® 'Bonneure'® young plants

Strawberry Frutium® 'Bonneure'® young plants Fragaria x ananassa Frutium® 'Bonneure'® - the sweet garden strawberry
Horseradish 'Charlemagne' - young plants

Horseradish 'Charlemagne' - young plants Armoracia rusticana 'Charlemagne' - the better radish
Raspberry Twotimer® 'Sugana(PBR)' young plants

Raspberry Twotimer® 'Sugana(PBR)' young plants Raspberry Twotimer® 'Sugana(PBR)' - is the first all-rounder among raspberries for the home garden - order young plants now from Lubera Edibles
Rhubarb Springbarber® 'Redbarber®' young plants

Rhubarb Springbarber® 'Redbarber®' young plants Rheum rhabarbarum Springbarber® 'Redbarber®' - the new and improved standard in red stemmed
Rhubarb Everbarber® 'Cropstar®' young plants

Rhubarb Everbarber® 'Cropstar®' young plants Rheum rhabarbarum Everbarber® 'Cropstar®' – is the new highlight among the rhubarbs – permanent bearers and yield
Blackberry 'Asterina' young plants

Blackberry 'Asterina' young plants Rubus fruticosus 'Asterina' – the thornless one that tastes sweet even before it is fully ripe
Raspberry 'Heritage' - young plant

Raspberry 'Heritage' - young plant Rubus idaeus 'Heritage' - beautiful fruits
Yacon red young plants

Yacon «red» young plants Smallanthus sonchifolius 'Yacon red' - vegetable-like, sweet, giant tubers
Citrobella® Volkamer lemon young plants

Volkamer lemon young plants Citrus volkameriana - the "orange" that tastes like a mild lemon

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Gold Medal for our variety introduction Passiflora Cooltropics® Snowstar®

The ‘Innovert Competition’ is held in France every year. This is where companies present their best new variety introductions in horticulture. Together with our French partner, Travers Nurseries, we submitted the white-flowering passionflower Cooltropics® Snowstar® this year. The variety comes from our own breeding programme for hardy passion fruit and was launched on the market this year.

We were delighted when the winners were announced and Snowstar® stood at the top of the podium and won...

How do I put together my berry assortment?

Hopefully they are on holiday. Or even better, enjoy the fact that everyone else is on holiday. But once again, every plant producer is wondering which berry plants, varieties and assortments to choose for next spring. Because soon the young plants will have to be ordered. At Lubera Edibles, too, young plant production is controlled according to the order history and incoming orders. Later in winter or spring, you then have to take what is still available.

Breeding progress in one picture

What are the benefits of new varieties? What is the difference between the new varieties? Is it worth cultivating new raspberry varieties? These are the questions we often hear. But instead of talking until we are blue in the face, we'll simply show you a picture:

Picture: ‘Heritage’ (1969) vs. ‘Grand Heritage’ (2024)

Where will the Passiflora range be in five years

Winter hardy passion fruit is a novelty on the market for edible fruit plants. Thanks to Lubera's own breeding programme, Lubera Edibles is definitely a pioneer in this field.

The passion fruit range at Lubera Edibles currently consists of two varieties: Cooltropics® Eia Popeia® and Cooltropics® Snowstar®. There is strong demand for both varieties and the Snowstar® variety was awarded the gold medal for Best New Plant at the French Innovert competition in spring 2024. However...

Breeding progress – for what?

Why and for what does progress in breeding need to be made in plants for the home garden, especially in edible plants? Is there any advancement at all – or is it just less or more reproduction of the old, old wine being sold in new bottles? And if there are improvements, what are they focussed on and how can we sell them? These are the questions I would like to answer in this article, using raspberries as an example.

Why you shouldn't be fooled by the colour of the fruit? - The cassis evaluation 2024

This week (calendar week 26) it was that time again, when the blackcurrants – also known as 'cassis' in some regions – were ripe and ready to be evaluated. In addition to raspberries and rhubarb, blackcurrants have been among the crops that have to be assessed every year for several years now. Some readers will be wondering why this is the case. The answer is easy to find. Blackcurrants have much more to offer than the small, sour and tart fruits from grandma's garden...

The advantage of late potting

Even if the actual potting phase/season for soft fruit is already over in early summer, there is still the possibility of increasing the production again in the second half of the summer and filling production gaps in the event of unforeseen demand, a good market situation during the summer and good sales in late summer. Our young plant delivery window in the second half of August makes this possible. Now that the sometimes-extreme midsummer weather conditions have been overcome, it makes sense...

The 6 Lubera theses on the market for edible plants

As is now standard practice, we present a wide range of studies and analyses of sales figures from the online platform lubera.com, operated by our sister company Lubera, at the major events - the IPM at the beginning of the year and the Lubera Days in the middle of the fruit season. This year, the focus was on analyses of the natural demand for fruit, berry and vegetable plants. This resulted in 6 theses, which we discussed intensively with all interested parties at the recent IPM.

These theses...

Plants and demographic change – edible plants as a connecting link to the younger generation

In the plant industry, we like to lean back comfortably and contentedly when we hear about demographic change. After all, it can't harm us...Older people are increasingly or at least steadily buying plants...but is this prejudice really true?

Vegetable breeding: breeding the outdoor tomato Open Sky Happy Black®

Tomatoes are a good example of how breeding vegetable varieties for the garden works. Breeding is actually easy, but it takes a lot of perseverance and above all continuity until you can finally bring a variety onto the market after six to ten years. In the following, I will briefly explain what is involved in our outdoor tomato breeding programme and how we specifically bred the Happy Black® variety.

Sell more and, above all, sell smarter in the face of buying reluctance and price sensitivity

In view of the darkening economy, consumers are becoming more price-sensitive. They tend to think twice about whether they really need something or can do without it. This trend is also reflected in the garden and is likely to intensify. Derived from this, however, there are also opportunities that plant producers, together with their customers, can make targeted use of.

As always, we at Lubera Edibles try to profit from the trends visible at Lubera.com; we want to learn from them. The sales at...

The state of the soft fruit plant market

As a seller you are always in a rather uncomfortable situation. Anything you say can be used against you at any time...and it certainly will be used. By the way, this also applies to sellers of (young) plants...

How is this meant? The spoken and unspoken counter-arguments we always have ready when approached by a salesman: "He's only saying that to sell more..." In any case, with a salesperson one will always relate the truthfulness of his or her remarks to the communicative purpose...

Breeding as a pivotal point in the variety merry-go-round

In this short interview by Frederik Vollert, Lubera® breeder Raphael Maier talks about the latest developments, focal points and highlights in breeding, which mainly takes place in Buchs in the Swiss Rhine Valley.

Raphael Maier, what are the craziest breeding projects at Lubera® at the moment?

Well, of course I have the feeling that they are all a bit crazy. Probably the hardy passion fruits are already very extreme! Who would think of trying to establish the epitome of tropical fruit in cold...

Current breeding projects in Buchs - impressions of a photographer

How can you, I thought. But Markus " Merciless" Kobelt didn't let up: Yes, exactly, to invest 1-2 days with a photo shoot in the hottest August of all times (?) on the current breeding fields in Buchs, that was his latest job to me. Now I do like to take photos. But I prefer slightly overcast skies - of course just so that the photos turn out as good as possible, certainly not because of me... But what did I notice during the photo safari, armed with the camera and with the eyes of...

The demand for berry plants

Actually, no one really knows the exact demand for berry plants. The market is too small for a statistically analysable survey to be worthwhile. By interpreting the sales figures of our online sister company Lubera.com for this small study, we can gain important insights into the natural demand for berry plants.

Lubera France - plantez le bonheur!

As a breeding company for fruit, berries and vegetable plants, Lubera® knows no boundaries. It is in the very own interest of Lubera® and Lubera Edibles that new varieties and interesting cultivars help as many people as possible to become more successful in their gardens. While Lubera Edibles already delivers to all countries in Europe, the sister company Lubera AG has so far only been active in the German-speaking countries with Lubera.com. This is now about to change: Lubera à...

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